When you look at potential candidates, how do you find out information about them beyond contacting their references? How about choosing a potential restaurant? Deciding which is the best raincoat? In this day and age, you probably use some form of review site to see what others have to say about products, and you likely do some sort of Google search for employees. Trust that candidates have chosen to write some reviews about your company as well, easily found by other prospective candidates and clients. It’s up to you to make sure your online presence is up to date and that you give candidates no reason to give you anything but five-star reviews.
- How you get reviewed. What sites will candidates use to review you? Start with a simple Google search (as stated below) and see where your name pops up. Look specifically at sites such as GlassDoor, Indeed, and Monster to see what actual candidates and employees have to say about your company. And trust that they will write something, particularly if they’ve had a negative experience. Candidates will also go to your company web page and any other social media websites you maintain to see how the organization presents itself online, so take special care with branding — how do you want to appear to candidates? What’s most important to you to make clear to an audience in terms of culture, mission, goals, and the like?
- Keep up with your internet presence. To create and maintain a reputable online presence, take a few important steps. To see what others say about your company and the context in which it arises, make a routine of Googling your company. Keep a steady profile on sites such as LinkedIn by regularly posting articles about outside groups and causes linked to the company, blog pieces linked from the company website, and articles about company happenings. You also should customize your website to make it easy to find — and don’t forget to purchase the domain name.
- Update your social media. Want candidates not to take your company seriously? Create a Twitter feed or LinkedIn page and rarely update it or have a lot of errors. In all honesty, these sorts of mistakes are very significant and make you look as though you don’t understand the power of social media (Facebook has billions of users, and 255 million people were using Twitter as of April 2014). An active page indicates you’re an active company. The same holds true no matter the media: website, Facebook, you name it (and you should, as a company, at least have a well-kept up website/blog and LinkedIn site).
Take control of your online presence before anyone else does it for you. For advice on how best to create a positive impression, reach out to the staffing experts at PrideStaff LA Culver City and take a look at how they present themselves before going in to speak with one of their stellar staff.